A World without Jobs
Apple made technology safe for cool people—and ordinary people. It made products that worked, beautifully, without fuss and with a great deal of style. They improved markedly, unmistakably, from one generation to the next—not just in a long list of features and ever-spiraling complexity (I’m looking at you, Microsoft Word), but in simplicity. Press the single button on the face of the iPad and, whether you are five or 95, you can begin using it with almost no instruction. It has no manual. No geeks required.
Steve Jobs was the evangelist of this particular kind of progress—and he was the perfect evangelist because he had no competing source of hope.